Luna Tail

I’ve been using Project Wonderful for a while now and have been having fair success with it. It’s a marketplace where you can put your blogs in (after they get approved) and then determine what sort of ads you want to display on your blog or website. Then advertisers see your sites and they can bid on your ad spots. Mostly I start the ad spots at .01 cents per unit… which isn’t much, but I’ve actually gotten some payout from Project Wonderful so that’s nice. I have two blogs and one website approved with them. They denied Tatum Tot which I thought was silly, as it’s a good popular site.

There’s another ad option that I just recently bought into. It’s called Oio Publisher. I don’t quite know how to pronounce it, but it’s a fun name anyway. The downside of Oio is that you have to purchase their software. The upside is that once you do, you own it and you can use it on any of your sites. And the Wordpress plugin they have is quite amazing and easy to use.

Both PW and Oio have marketplaces where advertisers can find your blog or website. However, I think Project Wonderful’s marketplace is a little bit older and has more advertisers that can find you. Oio’s is smaller. I just created a dogs group as one didn’t exist, and I didn’t even see any animal, cat, or dog related sites in their marketplace.

Project Wonderful Advertising is soley based on their marketplace and all ads have to go through them. Oio, on the other hand, has a marketplace but it’s only there so advertisers can find sites. Now these might sound the same, but they are not.

Oio is installed as software on my blog and an advertiser has to come to my site and pay me directly to advertise on my site. So once I own Oio, I am the sole controller of my own advertising space. I like that. However, I don’t know if my blogs are big and popular enough to really justify whether I will sell any ad space with it. Project Wonderful, on the other hand, can cater to smaller blogs as it gets our information and our presence out there. Where Oio advertisers basically will have to find blogs themselves. They do have the Oio marketplace though, so hopefully that will help eventually.

I don’t know if I’ll attract many advertisers with Oio, but I hope so. I just hope to make back the money I spent on it. We’ll see, though.